A large portion of the businesses are frequently found in a two headed problem; whether to have a responsive website or a versatile application. Both responsive site and app is fundamental for prospering and development of the business.
Smartphones are ubiquitous and traffic coming through them is increasing day by day. Therefore, it is important for any business to seriously give a thought on the mobile channel.
Here are few advantages of having a mobile website and app.
1) Increase Customer Reach
Many people use only mobile for their daily activities, especially who travel a lot. They might not use desktop at all. So to cater these users, mobile site or app is required.
2) Leverage on customer know-how
Nowadays, even kids know how to mobile and app. People are becoming friendlier to mobile UI. So the barrier of mobile know-how has gone. People are becoming more confident in accessing and transacting on mobile.
3) Increase Brand Value
Both mobile website and app are fundamental instruments that help in building up and heightening brand. Customers which visit your website on desktop can also access it on your mobile. Moreover, building up an app will get additional inflow of customers.
4) Convenience To Connect
Website accessibility increases with mobile site and app. Customer can connect with you anytime. Even you can connect or intimate customers anytime with mobile functions like push notifications.
5) Social Connect
Social media (like Facebook, Twitter, YouTube and Instagram) links or icons can be given on mobile site and app which will directly connect customers to social media. This gives opportunity to connect with possible customers via current customer.